RAHUL KUMAR

E-commerce Marketing Executive

( TheGiftKart ) → Graystrom Retail LLP → April 2025 Present | Delhi, India

Amazon Marketing

• Supported Amazon marketing activities including Sponsored Products PPC, Coupons, Deals, Promotions, and A+ Content.
• Monitored PPC campaign performance and worked with Sponsored Products, keyword targeting, match types, bids, budgets, and ad placements.
• Managed promotional activities by checking product eligibility, discount settings, scheduling, budgets, and status.
• Worked with A+ Content by preparing and arranging modules, images, text, product features, and benefits.

Product Research & Market Analysis

• Monitored marketplace trends, customer demand, pricing, and category performance to identify product opportunities.
• Reviewed product performance and sales indicators to assess product potential.
• Compared pricing, customer preferences, and competitor offerings to support product research.

Competitor Analysis

• Monitored competitor listings, pricing, ratings, reviews, and marketplace trends.
• Compared product features, category positioning, deals, and coupons to assess competitiveness.
• Tracked competitor activities and documented insights to support pricing and marketing decisions.

Listing Optimization

• Created and managed single and bulk product listings, including titles, bullet points, images, attributes, variations, and product information.
• Analyzed listing content and keywords to improve product visibility and search performance.
• Identified content and keyword gaps by reviewing competitor listings and search terms.

Amazon Seller Central

• Monitored listing health, inactive products, suppressed listings, pricing, and inventory status.
• Checked and resolved common listing issues, including missing attributes, variation issues, image/content errors, and catalog conflicts.
• Used Flat Files for bulk product updates, checked processing reports, corrected errors, and verified changes.

Data & Reports

• Reviewed marketplace reports using Excel and Google Sheets to track sales, pricing, inventory, and product performance.
• Analyzed sales, traffic, conversion, advertising, and search-term data to identify performance trends and improvement opportunities.
• Reviewed customer feedback, ratings, reviews, and Voice of the Customer (VoC) to identify recurring product and listing issues.
• Maintained daily marketplace records and performance reports for internal tracking.

Computer Operator

Internet Cafe Attendant 3 Years | Delhi India

Online Digital Services

• Assisted customers with government portal services, CSC services, online registrations, and digital applications.
• Processed online applications including PAN Card, Aadhaar, Passport, education, admission, scholarship, examination forms, ticket bookings, and other digital services.
• Verified documents, completed online submissions, and ensured accurate processing of customer applications.

Documentation & Office Support

• Handled printing, scanning, photocopying, lamination, and document preparation.
• Prepared resumes, official letters, forms, spreadsheets, and other documents using Microsoft Office.
• Maintained organized customer documents and digital records.

Technical Support

• Provided basic support for computers, printers, scanners, software, and internet connectivity.
• Installed software, printer drivers, and peripheral devices to support daily operations.

Sales Officer

(Ananda Dairy Store) → Gopaljee Dairy Foods Private Limited 1 Year | Delhi, India

Store Operations

• Managed daily store operations, product displays, shelf availability, and workflow.
• Followed company standards to maintain efficient store operations and customer experience.

Inventory Management

• Monitored inventory levels, product availability, and expiry dates to meet customer demand and maintain stock quality.
• Reported stock requirements based on sales trends and customer demand.

Sales Analysis & Customer Service

• Maintained daily sales and inventory records to support business operations.
• Observed customer purchasing trends and shared demand insights for inventory planning.
• Assisted customers professionally while resolving queries and maintaining service standards.